Imagine everything you know — Earth, your company, your decisions, your clients — floating inside a colossal black hole, trapped by a gravitational force so powerful that not even light can escape. Sounds like science fiction, doesn’t it?
Well, in March 2025, several headlines suggested it could be real. A serious study, led by researcher Lior Shamir, proposed that our universe might have been born inside a black hole from another universe.
So… what does this have to do with your company?
Much more than you’d think.
Because at its core, this is the same challenge you face in business leadership: separating an attractive theory from operational reality. Assessing whether a dazzling idea actually holds up against the facts. Understanding whether a compelling story is moving you forward… or pulling you into a strategic black hole.
Where the theory came from
It all started with an analysis of more than 260 galaxies showing an unexpected pattern: most of them seem to rotate in the same direction. For some, this hinted at a rotating universe. For others, it’s simply an optical illusion caused by our planet’s own motion (hello, Doppler effect).
But here’s what matters: the study never claims that the Milky Way is inside a black hole. That’s a misinterpretation — amplified by sensational headlines. A distortion.
And that gives us our first insight: in a world of infinite access to information, the hardest part isn’t finding it. It’s interpreting it correctly.
The Milky Way has form, mass, structure — and it doesn’t match that of a black hole
The Milky Way is a barred spiral galaxy. That’s not a theory — it’s confirmed by decades of high-precision observation. Latest data places its diameter between 100,000 and 200,000 light-years, and its mass at roughly a trillion solar masses.
It has a central bulge, spiral arms, and a dark matter halo. All this has been confirmed by missions like Gaia, Hubble, and most recently, the James Webb Space Telescope.
If we were inside a black hole, none of this would be observable. The intense warping of spacetime would erase all recognizable structure. Physical laws as we know them would cease to apply.
But our galaxy behaves like a well-oiled machine: it spins, emits light, forms stars, influences its neighbors gravitationally.
In short: there is order. And where there is order, there is design.
Sagittarius A*: the heart, not the prison
At the core of the Milky Way lies Sagittarius A* — a supermassive black hole. This is not theoretical. We’ve observed it. We’ve photographed it.
Sagittarius A* has over 4 million times the mass of our Sun, and it’s located about 26,000 light-years from Earth. A beast, yes — but it’s not consuming us. Quite the opposite. Its role is closer to that of a gravitational anchor, helping stabilize galactic evolution.
Think of it like this: Sagittarius A* influences the galaxy from within — much like a transformative leader operates from the heart of a business. Not by swallowing the organization, but by organizing it.
See the parallel?
Our privileged position
Our solar system sits within the Orion Arm, not too close to the galactic center, not too far from the edge. This unique position allows astronomers to observe both inward and outward, giving us a 360-degree understanding of our galaxy’s structure.
If we were inside a black hole, that would be impossible. Light wouldn’t escape. Observations would collapse into a cosmic blindfold. But instead, we can see, measure, and understand. We’re not imprisoned — we’re expanding.
And your business should operate the same way: with clarity, visibility, and a panoramic understanding of its environment.
The cosmic void: another key clue
A study from the University of Wisconsin-Madison showed that the Milky Way resides in the largest cosmic void ever detected — a 1 billion light-year-wide region of space sparsely populated by galaxies.
Why does this matter? Because black holes do not contain massive voids. If we were inside one, we wouldn’t observe these cosmic structures.
Instead, we do. And that supports a simple truth: the standard cosmological model still works.
What this tells us about leadership and technology
At The Pineapple Corp. , we use cosmic analogies for a reason: the universe is a vast, beautiful lab — full of systems, entropy, evolution, and survival. When a theory doesn’t match the data, we discard it. When a strategy doesn’t generate results, we pivot. We don’t romanticize it. We don’t force it.
The same goes for businesses implementing AI or “digital transformation” without strategy — what they’re really doing is falling into black holes of wasted resources and broken expectations.
We help you avoid that.
Are you trapped inside a business black hole?
Here’s a direct question: is any part of your organization absorbing resources without returning value?
- A technology that looks shiny but delivers nothing?
- A team consuming budget but not building momentum?
- A story you keep telling yourself because it’s easier than changing the narrative?
If any of these ring true, you’re probably not in a cosmic black hole — but you may well be in a strategic one.
What we do know (and should remember)
Back to the science:
- The Milky Way is structured, observable, and measurable.
- It contains a black hole at its center, not around it.
- It exists in a cosmic void, not in a gravitational prison.
- Our position within it gives us visibility, data, and direction.
That’s a lot more than many companies can say about themselves.
A universe of possibilities… properly interpreted
Science thrives on bold questions. But it advances through method, data, and peer review. Business innovation should do the same. There’s no room for stories without structure.
Saying we live in a black hole may sound inspiring. But without real evidence, it’s just noise. And in a world of high-stakes decisions, noise is dangerous.
What you can do today
Pause for a second.
Look at your organization the way astronomers look at the universe: with precision, humility, and perspective. Ask yourself:
- What is the gravitational center of my business?
- What forces are shaping its evolution?
- What stories am I still clinging to without proof?
If you don’t have clear answers — that’s okay. That’s where we come in.
At The Pineapple Corporation, we turn uncertainty into strategic clarity. With data. With tools. With vision.
Because the future doesn’t belong to those who shout “innovation” the loudest.
It belongs to those who understand the universe they’re building.
